Five steps to a dot-com strategy: How to find your footing on the Web

Authors
Venkatraman, N
Citation
N. Venkatraman, Five steps to a dot-com strategy: How to find your footing on the Web, SLOAN MANAG, 41(3), 2000, pp. 15
Citations number
25
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X → ACNP
Volume
41
Issue
3
Year of publication
2000
Database
ISI
SICI code
0019-848X(200021)41:3<15:FSTADS>2.0.ZU;2-2
Abstract
Vision, governance, resources, infrastructure, and alignment are stepping s tones to a successful Web strategy. Building on your current operations exp erimenting with new approaches and creating new business model all play apa rt.