The advantage of using insurance to help a farmer adopt a best nitrogen man
agement plan (BNMP) that reduces the impact of agricultural production on t
he environment is analytically and empirically demonstrated. Using an expec
ted value analysis, it is shown that an insurance program can be structured
so as to reduce a farmer's cost of bearing the adoption risk associated wi
th changing production practices and, thus, to improve the farmer's certain
ty equivalent net return thereby promoting the adoption of a BNMP. Using th
e adoption of growing-season only N fertilizer application in Iowa as a cas
e study, it is illustrated how insurance may be used to promote the adoptio
n of this practice to reduce N fertilizer use. It is shown that it is possi
ble for a farmer and an insurance company both to have an incentive to deve
lop an insurance adoption program that will benefit both the farmer and the
insurance company, increasing net social welfare and improving environment
al quality in Iowa.