Recently several anthropological and sociological studies have interpreted
technologies as cultural choices that are determined as much by local perce
ptions and the social context as any material constraints or purely functio
nal criteria. Using the example of ceramic technology we consider how mater
ials science studies can contribute to and benefit from this understanding
of technology as a social construct. Although we acknowledge some potential
difficulties, it is our contention that both materials scientists and arch
aeologists have gained much and have much to gain by cooperating together t
o study ancient technologies, and that the concept of 'technological choice
s' can facilitate a wider consideration of the factors shaping technologica
l developments.