In social dilemma situations, each individual always receives a higher payo
ff for defecting than for cooperating, but all are better off if all cooper
ate than if all defect. Often, however, people in social dilemmas attend mo
re to the group's payoffs than to their own, either automatically or to beh
ave "appropriately." But whereas social identity elicits cooperative behavi
our in dilemmas, it is generally only for the benefit of an "in-group." Dil
emmas between groups (requiring self-sacrificial behaviour within) are ofte
n the most extreme. Consequently, the framing and manipulation of group ide
ntity is critical to cooperation rate as demonstrated by careful laboratory
experimentation.