Critics of the civil jury have proposed several procedural reforms to addre
ss the concern that damage awards are capricious and unpredictable. One suc
h reform is the bifurcation or separation of various phases of a trial that
involves multiple claims for damages. The purpose of this study was to ass
ess the effects of bifurcating the compensatory and punitive damages phases
of a civil fort trial, We manipulated the wealth of the defendant and the
reprehensibility of the defendant's conduct (both sets of evidence theoreti
cally related to punitive but not to compensatory damages) across three cas
es in a jury analog study. We wondered whether jurors would misuse the puni
tive damages evidence in fixing compensatory damages and whether bifurcatio
n would effectively undo this practice. Our findings indicated that mock ju
rors did not improperly consider punitive damages evidence in their decisio
ns about compensation. Moreover, bifurcation had the unexpected effect of a
ugmenting punitive damage awards. These findings raise questions about the
merits of bifurcation in cases that involve multiple claims for damages.