Recent advances in the development of new microscopy techniques with a sens
itivity of a single molecule have gained access to essentially new types of
information obtainable from imaging biomolecular samples. These methodolog
ies are analysed here in terms of their applicability to the in vivo visual
ization of cellular processes on the molecular scale, in particular of proc
esses in cell membranes. First examples of single molecule microscopy on ce
ll membranes revealed new basic insight into the lateral organization of th
e plasma membrane, providing the captivating perspective of an ultrasensiti
ve methodology as a general tool to study local processes and heterogeneiti
es in living cells.