I evaluate the potential usefulness of nonmarket valuation concepts and tec
hniques from environmental economics for improving wildlife conservation. T
he concepts include distinguishing between on-site recreation use value and
off-site passive use or existence values. In addition, I review 3 nonmarke
t valuation techniques. I illustrate the concepts and use of the technique
of contingent valuation with a case study of valuation of increased ecosyst
em services for a riverine ecosystem. Results suggested that the benefits t
o households living along the river exceeded the costs of water rental from
farmers and conservation easements.