Integration of internal and external management information in a pharmaceutical company - problems and solution approaches

Decisions in the pharmaceutical industry are often based on external inform ation, e.g. press releases or research reports. At Schering AG a couple of departments deal with the collection of this kind of data. So far they miss a linking platform that would enable a dynamic input of retrieval results into electronic management information systems in order to distribute the d ata to more decision makers in different contexts. This target should be ac hieved by the implementation of SAP Strategic Enterprise Management (SAP SE M(R)). The article describes the results of a study containing a survey of the offer and demand of data. This is used as a basis for solutions for the linking and active distribution of internal and external management inform ation.