We develop a predictive Bayesian approach to variable selection in the
multivariate linear model. A criterion derived from the Bayesian pred
ictive density is proposed and a calibration is provided for it. Refer
ence and informative priors are discussed, and an automated method tha
t focuses on the response variable is proposed for specifying informat
ive priors for the regression parameters. Relationships between the pr
oposed criterion and other several well-known criteria are examined. I
llustrative examples involving real data are given to demonstrate the
methodology.