We describe a family of random walk rules for the sequential allocatio
n of dose levels to patients in a dose-response study, or phase I clin
ical trial. Patients are sequentially assigned the next higher, same,
or next lower dose level according to some probability distribution, w
hich may be determined by ethical considerations as well as the patien
t's response. It is shown that one can choose these probabilities in o
rder to center dose level assignments unimodally around any target qua
ntile of interest. Estimation of the quantile is discussed; the maximu
m likelihood estimator and its variance are derived under a two-parame
ter logistic distribution, and the maximum likelihood estimator is com
pared with other nonparametric estimators. Random walk rules have clea
r advantages: they are simple to implement, and finite and asymptotic
distribution theory is completely worked out. For a specific random wa
lk rule, we compute finite and asymptotic properties and give examples
of its use in planning studies. Having the finite distribution theory
available and tractable obviates the need for elaborate simulation st
udies to analyze the properties of the design. The small sample proper
ties of our rule, as determined by exact theory, compare favorably to
those of the continual reassessment method, determined by simulation.