Privately owned parks continue to proliferate worldwide. Their rapid expans
ion represents an important yet little understood private sector incursion
into an activity long dominated by governments. This paper examines economi
c issues surrounding establishment and operation of privately owned natural
areas. We interviewed owners of 68 private parks in Costa Pica to learn mo
re about reserves' underlying economics. Key findings include: (1) private
parks require an expanded definition of optimal reserve size - one in which
quality of protection takes precedence over quantity of land protected; (2
) profit was a powerful motivator behind private reserve operation, even th
ough many owners did not rely on their reserves for revenue generation; and
(3) an important non-market value of private parks was the high bequest va
lue owners placed on them. test, we identify key information gaps that reso
urce economists can help fill regarding this increasingly popular conservat
ion tool. The analysis contributes to our understanding of private reserves
on both theoretical and empirical levels. It should be of interest whereve
r biodiversity remains threatened, wherever new conservation partners are b
eing sought, and wherever private reserves are being established, which inc
ludes most of the industrialized and developing world. (C) 2000 Elsevier Sc
ience B.V. All rights reserved.