The management of medical schools has never been so difficult, but can be f
acilitated by using a well-developed, broadly accepted strategic plan. Whil
e the concept of strategic planning has been reasonably well accepted by bo
th faculty and leaders at most medical schools, using the strategic plan to
allocate resources has proved to be a challenge. Achieving "buy-in" by all
parties involved can help meet this challenge and can be critical to the s
uccess of strategic planning and management. The authors describe the colla
borative planning process that the University of Wisconsin Medical School u
sed to develop its 1998-2000 strategic plan. This unique effort culminated
in using a peer-review process-similar to that used by the National Institu
tes of Health (NIH)-and developing criteria to select a limited number of p
rogram priorities. This selection occurred after a school-wide process to s
olicit strategic program proposals had taken place.
Over 130 faculty from most departments throughout the school helped develop
and revise the strategic plan. There was frequent communication and engage
ment with faculty at all levels, which was important in gaining the faculty
's acceptance and, indeed, endorsement of the process and its outcomes. Bec
ause the process was effective in achieving consensus about the school's st
rategic priorities, it enabled the school to reach a firmer end-point and i
mplementation plan than had been possible with the previous strategic plan.
It also identified important weaknesses in some areas of the medical schoo
l; the resulting attention to those areas will help strengthen the school.
Finally, the process moved much more swiftly than the previous effort. The
authors recommend that such an approach be used by other medical schools, a
nd be carried out before a school implements mission-aligned budgeting and
management of its fiscal resources.