We used computer simulations to examine the role and interrelationship betw
een search processes that are forward-looking, based on actors' cognitive m
ap of action-outcome linkages, and those that are backward-looking, or expe
rience based. Cognition was modeled as a simple, low-dimensional representa
tion of a more complex, higher dimensional fitness landscape. Results show
that, although crude, these representations still act as a powerful guide t
o initial search efforts and usefully constrain the direction of subsequent
experiential search. Changing a cognitive representation itself can act as
an important mode of adaptation, effectively resulting in the sequential a
llocation of attention to different facets of the environment. This virtue
of shifting cognitive representation, however, may be offset by the loss of
tacit knowledge associated with the prior cognition.(.)