Much has been written about how methods of working and communicating can im
prove the productivity of innovation for industry. Less has been related to
this from the overall development of science and policies that assist this
. The changing organisational context of industrial research brings the nee
d for scientific publishers to reinvent themselves for this market segment.
Scientific communication, including one of its key functions, awareness, i
s examined and it is concluded that functions and processes in scientific c
ommunication may be organised more efficiently to increase the productivity
of industrial research. The new context of virtual communities, exploiting
the opportunities for interactivity, provides the organisational basis for
introducing new methods for inculcating new approaches to knowledge manage
ment, for innovation in industry to occur more effectively. An approach to
better understanding knowledge synthesis and the potential role of the publ
isher, as communications facilitator, is discussed.