In this paper we give a theoretical model of buyers' behaviour on a market
for a perishable good where no prices are posted. We show that if buyers le
arn from their own previous experience there is a sharp division between th
ose who learn to be loyal to certain sellers and those who continue to 'sho
p around'. This feature remains in more general models which are simulated
and is consistent with empirical data from the Marseille fish market.