On a wink and a prayer

Authors
Helman, C
Citation
C. Helman, On a wink and a prayer, FORBES, 165(13), 2000, pp. 64
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
165
Issue
13
Year of publication
2000
Database
ISI
SICI code
0015-6914(20000529)165:13<64:OAWAAP>2.0.ZU;2-O
Abstract
MARKETING \ Ralph Clermont toiled for six years trying-to launch his glossy fashion magazine. Then he turned to the Web.