Republican brands, democrat brands ...

This study tested the idea that such factors as product spokesperson, adver tising content, and choice of media could signal to prospective buyers that a brand is more Democrat or more Republican. For most of the items tested, that overall idea was supported. Thus, advertisers ave advised to keep in mind that they may well be associating a brand with a political party even when they by no means plan to do so-and that they have the opportunity to a ssociate a brand with a political party quite subtlely if, in fact, such an association would work to their advantage.