As self-reports, measures of patient utility are susceptible to the effects
of cognitive biases in patients. This article presents often overlooked pr
oblems in these measures by outlining cognitive processes involved in patie
nt self-report. It is argued that these measures: 1) require overly complex
mental operations: 2) fail to elicit thoughtful response by default; 3) ma
y be biased by patients' mood; 4) are affected by both researchers' choice
of measurement instruments and patients' choice of judgment strategies: 5)
tend to reflect the disproportionate influence of patients' values that hap
pen to be recallable at the time of measurement: and 6) are affected by pat
ients' fear of regret. It is suggested that solutions for these problems sh
ould involve: a) improving the methods of administration; b) developing mea
sures that are less taxing to patients; and c) redefining the concept of pa
tient utility as judged. as opposed to retrieved. evaluation. Published by
2000 Elsevier Science Inc. All rights reserved.