The influence of Triad nations' environments on price-quality product strategies and MNC performance

Is there a relationship between home-country competitive advantages, MNC pr ice/quality product strategies, and firm performance? A cross-national cont ingency framework is developed, identifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer perceptions, w hich appear to result in superior MNC performance. Findings indicate that t he "stereotypes" influences have diminished over time (as MNCs shift from h ome country advantages to global firm-specific advantages). However, Triad MNCs that use these product strategies (Japan [superior value], EU [premium ] and U.S. [economy]) still, on average, demonstrate superior performance.