We study the self-force acting on a scalar charge in uniform circular motio
n around a Schwarzschild black hole. The analysis is based on a direct calc
ulation of the self-force via mode decomposition, and on a regularization p
rocedure based on Ori's mode-sum regularization prescription. We find the f
our self-forces at arbitrary radii and angular velocities (both geodesic an
d nongeodesic), in particular near the black hole, where general-relativist
ic effects are strongest, and for fast motion. We find the radial component
of the self-force to be repulsive or attractive, depending on the orbit.