Overuse tendinopathies are common in primary care. Numerous investigators w
orldwide have shown that the pathology underlying these conditions is tendi
nosis or collagen degeneration. This applies equally in the Achilles, patel
lar, medial and lateral elbow, and rotator cuff tendons. If physicians ackn
owledge that overuse tendinopathies are due to tendinosis, as distinct from
tendinitis, they must modify patient management in at least eight areas. T
hese include adaptation of advice given when counseling, interaction with t
he physical therapist and athletic trainer, interpretation of imaging, choi
ce of conservative management, and consideration of whether surgery is an o
ption.