Reader feedback in text design: Validity of the plus-minus method for pretesting of public information brochures

Authors
Zimmerman, DE
Citation
De. Zimmerman, Reader feedback in text design: Validity of the plus-minus method for pretesting of public information brochures, TECH COMMUN, 47(2), 2000, pp. 244-246
Citations number
1
Categorie Soggetti
Communication
Journal title
TECHNICAL COMMUNICATION
ISSN journal
00493155 → ACNP
Volume
47
Issue
2
Year of publication
2000
Pages
244 - 246
Database
ISI
SICI code
0049-3155(200005)47:2<244:RFITDV>2.0.ZU;2-Z