Aims. Earlier research has suggested that measuring children's positive alc
ohol-related expectancies could have the undesirable side effect of increas
ing them. This has been reported for an instrument that only measured posit
ive expectancies and used a puppet-reference. The present study investigate
d whether this increase was still found using an unbiased instrument. Furth
er, it was tested whether the assessment method with puppets influenced chi
ldren's expectancies. Design. Children were assigned randomly to respond on
an unbiased expectancy questionnaire in one of two assessment conditions:
with reference to a puppet (P) or without reference to a puppet (Q). One mo
nth Inter, children were again administered one of the two assessment condi
tions, resulting in four assessment orders (PP, PQ, QP, QQ). setting and pa
rticipants. Three hundred and ninety-five second- to fifth-graders were adm
inistered one of the two methods in their schools and 260 children were mea
sured a second time, I month later Measurements. A questionnaire measuring
children's positive and negative expectancies was developed that could be a
dministered with or without a puppet-reference. Findings. A large direct re
sponse-effect was found: in the puppet condition, children scored higher an
positive bur not on negative expectancies. A smaller indirect measurement-
effect was found at borderline significance: children who had used the pupp
et method 1 month earlier had significantly stronger positive expectancies
than children who had used the questionnaire earlier. Conclusions. The pres
ent results confirm earlier indications that measuring children's positive
expectancies may have the undesirable side effect of increasing them. This
can be avoided by measuring children's expectancies with an unbiased questi
onnaire without a puppet-reference.