The role of meat in everyday food culture: an analysis of an interview study in Copenhagen

Interviews undertaken in a study of consumers' views on food quality were r e-analysed with special reference to the narrative themes raised by consume rs when describing their views on the quality of meat and meat products. Ne gative attitudes towards meat were frequently expressed, and with more emot ion than comments about any other food. Being based on interviews made prio r to the BSE crisis, the study gives evidence that the popularity of meat w as in a process of decline already before this crisis. It was found that cr itical attitudes centred around the following four themes: the manner in wh ich meat is produced and processed in modern agriculture and industry, the fact that meat derives from animals, the food culture associated with meat eating and the perceived unhealthiness of meat. In spite of their critical attitudes, the interviewees nevertheless consumed meat on a daily basis. Th is study suggests that negative attitudes towards meat are not necessarily associated with decreased meat consumption, but are associated with a tende ncy to re-structure meals with special reference to the role assigned to me at. (C) 2000 Academic Press.