This work examines two partial oxidation reactions over oxides (alcohols de
hydrogenation to aldehydes and aldehydes esterification to esters) to deter
mine how reaction rates can be quantitatively correlated with physical prop
erties of the bulk catalysts. We show that while electronegativity differen
ce, Delta chi, metal-oxygen bond strength, EM-O, fail utterly, oxygen parti
al charge, q(O), and oxygen Madelung potential, V-Mad (O), do provide limit
ed correlations for the set of roughly twelve oxides examined. However, oxy
gen electronic polarisability, alpha(O), does a much better job. We rationa
lise this finding in terms of the concept of chemical hardness in what appe
ars to be the first successful application of this idea to oxide reactivity
.