The World Wide Web as a functional alternative to television

This study was designed to explore the similarities between television and the World Wide Web (WWW). We adopted a uses and gratifications framework to assess whether Web surfing is a functional alternative to television viewi ng. A sample of computer-experienced students completed an on-line question naire and a three-day on-line media-use diary. We found that three major an d two minor television-like reasons for Web surfing: Entertainment, Pass Ti me, Relaxation, Social Information, and information. Our respondents used t he Web for school, play, to acquire information and materials, and, to some extent, for work. The WWW may be functionally similar to television, espec ially in its use for diversion. But there are indications that the WWW may not be as relaxing a use of time as television viewing.