Predictors of Internet use

We examined audience uses of the Internet from a uses-and-gratifications pe rspective. We expected contextual age, unwillingness to communicate, social presence, and Internet motives to predict outcomes of Internet exposure, a ffinity, and satisfaction. The analyses identified five motives for using t he Internet and multivariate links among the antecedents and motives. The r esults suggested distinctions between instrumental and ritualized Internet use, as well as Internet use serving as a functional alternative to face-to -face interaction.