Deliberate insight in team creativity

Preliminary analysis of data collected from trained expert facilitators of ad hoc creative teams suggests that complex analytical techniques such as c osted function modeling and decision criteria matrix may have far more impa ct upon a team's creative effectiveness than frequently researched measures such as idea quantity. An intriguing relationship in these data between co mplex creativity and the amount of time spent in evaluating ideas and plann ing their implementation seems to suggest that a shift in definitional focu s from ideas to the insights which reveal those ideas may facilitate both r esearch into team creativity and planning of more effective team problem so lving.