Exercising market power in proprietary aftermarkets

Citation
S. Borenstein et al., Exercising market power in proprietary aftermarkets, J ECON MAN, 9(2), 2000, pp. 157-188
Citations number
16
Categorie Soggetti
Economics
Journal title
JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY
ISSN journal
10586407 → ACNP
Volume
9
Issue
2
Year of publication
2000
Pages
157 - 188
Database
ISI
SICI code
1058-6407(200022)9:2<157:EMPIPA>2.0.ZU;2-#
Abstract
Over 20 recent antitrust cases have turned on whether competition in comple x durable-equipment markets prevents manufacturers from exercising market p ower over proprietary aftermarket products and services. We show that the p rice in the aftermarket trill exceed marginal cost despite competition in t he equipment market. Absent perfectly contingent long-term contracts, firms will balance the advantages of marginal-cost pricing to future generations of consumers against the payoff from monopoly pricing for current, locked- in equipment owners. The result holds for undifferentiated Bertrand competi tion, differentiated duopoly, and monopoly equipment markets. We also exami ne the effects of market growth and equipment durability.