EFFECTS OF SEX OF CALLER, IMPLIED SEXUAL ORIENTATION OF CALLER, AND URGENCY ON ALTRUISTIC RESPONSE USING THE WRONG NUMBER TECHNIQUE

This study using the wrong number technique focussed on the effects of sex of caller, sexual orientation of caller, and urgency on the altru istic response of making a call. In a 2 (sex) x 2 (heterosexual or hom osexual) x 2 (''last quarter'' or ''no more change'') factorial design the dependent variable was the number of seconds taken for a return t elephone call. A woman or man asking for a boyfriend or girlfriend wer e helped faster than homosexual ones. Further research exploring the w ays people of different sexual orientations are responded to is recomm ended.