This paper uses a case study, the Noble Grape co-operative (a pseudonym). t
o illustrate the roles of social and cultural capital in both the creation
of a successful agricultural producer co-operative (collective farm) in soc
ialist Hungary and its transformation into a successful private company aft
er 1989. It identifies both continuities in personnel, from socialist techn
ocrat to capitalist manager, and continuities in the financial establishmen
t with which it deals. The social origins of the key players in the transfo
rmation are compared with the existing sociological literature on changing
elites in Eastern Europe, and the fate of the ordinary members who appear t
o be the losers in the process.