We present the results of a follow-up ASCA observation and multicolour opti
cal and near-infrared photometry carried out at the 3.5-m Italian National
Telescope Galileo of SAX J1353.9+1820. This object, serendipitously discove
red by BeppoSAX in the 5-10 keV band, has been spectroscopically identified
as a red quasar at z = 0.217. The combined X-ray and optical-infrared data
reveal the presence of a moderately luminous X-ray source (similar to 10(4
4) erg s(-1)) obscured by a column density of the order of 10(22) cm(-2) in
an otherwise optically passive early-type galaxy. The implications for the
nature of red quasars and their possible contribution to the hard X-ray ba
ckground are briefly outlined.