This study explored the associations among income level, economic beliefs,
cmd political party preference in terms of self-interest and ideological th
eories of party preference. Results from a survey of 487 New Zealand voters
showed that the income levels and economic beliefs of supporters of the fo
ur major parties were organized along a single dimension: ACT supporters ha
d the highest income and strongest neoliberal economic beliefs, followed cl
osely by National supporters, whereas Alliance supporters had the lowest in
come and strongest welfare-state economic beliefs, followed by Labour suppo
rters. However, the prediction of party preference from income and economic
beliefs showed a different pattern: Income significantly predicted support
for ACT, National, and Alliance; economic beliefs had the strongest influe
nce on National and Labour support and economic beliefs interacted with inc
ome to influence ACT and National support, but not Labour and Alliance supp
ort. The results suggest that voters who have gained or lost the most from
the implementation of neoliberal policies-in this case, those with the high
est and lowest incomes (i.e., ACT and Alliance supporters), respectively-fo
rm political party preference mainly from economic self-interest, whereas m
iddle-income voters (i.e., National and Labour supporters) form party prefe
rence from ideological congruence. Moreover, higher status individuals malt
be more likely to use ideology to express self-interested motivation.