The vast majority of studies investigating stage theories of health behavio
ur such as the transtheoretical model have used a cross-sectional research
design. Participants are classified into stages and compared on theoretical
ly relevant variables. This paper discusses the proper interpretation of cr
oss-sectional data on stages of change. Linear patterns are not consistent
with the stage model assumption that different causal factors are important
at different stages but discontinuity patterns (patterns that do not show
consistent increments or decrements across stages) can be diagnostic of a s
tage model. Researchers who use cross-sectional designs should specify pred
ictions concerning the patterns to be expected under a stage model and unde
r possible rival models, and interpret their data accordingly. Wherever pos
sible, they should conduct prospective longitudinal and experimental studie
s which enable stronger inferences to be drawn.