There is a paucity of research studying patients' decision making processes
. Traditional normative approaches investigating human decision have presen
ted rational, analytic processing as a 'gold standard' for decision making
with decision aids developed to facilitate such thinking. This paradigm has
been challenged by the recent emergence of naturalistic decision making. N
aturalistic approaches argue for techniques modelled closer to how decision
s are actually made in 'real life'. Early work in this evolving field sugge
sts the importance of more automatic, intuitive processing such as the use
of heuristic short-cuts. This paper discusses the contribution of naturalis
tic decision theory and assesses its usefulness as an alternative to classi
cal decision approaches in investigating patient decision making. Approache
s for measuring underlying cognitive processes are also critically discusse
d.