The rapid rise in sales over the Internet and the fact that most Internet b
uyers pay no sales tax has ignited a considerable debate over taxes and the
Internet. This paper uses new data on the purchase decisions of approximat
ely 25,000 online users to examine the effect of local sales taxes on Inter
net commerce. The results suggest that, controlling for observable characte
ristics, people living in high sales taxes locations are significantly more
likely to buy online. The results are quite robust and cannot be explained
by unobserved technological sophistication, shopping costs, or other alter
native explanations. The magnitudes in the paper suggest that applying exis
ting sales taxes to Internet commerce might reduce the number of online buy
ers by up to 24 percent.