We develop a theory of representation of interdependent preferences that re
flect the widely acknowledged phenomenon of keeping up with the Joneses (i.
e. of those preferences which maintain that well-being depend on "relative
standing" in the society as well as on material consumption). The principal
ingredient of our analysis is the assumption that individuals desire to oc
cupy a (subjectively) better position than their peers. This is quite a pri
mitive starting point in that it does not give any reference to what is act
ually regarded as "status" in the society. We call this basic postulate neg
ative interdependence, and study its implications. In particular, combining
this assumption with some other basic postulates that are widely used in a
number of other branches of the theory of individual choice, we axiomatize
the relative income hypothesis, and obtain an operational representation o
f interdependent preferences.