This research examines two different conceptions of the relationship betwee
n social class and familiarity with popular culture in the United States. S
pecifically, it focuses on differences between members of the upper-middle
class and members of the lower-middle class in terms of their film viewing
practices. The data for this analysis was obtained from a survey of 364 ind
ividuals randomly selected from two neighborhoods in a medium-sized city, o
ne predominantly upper-middle class and the other predominantly lower-middl
e class. Members of the upper-middle class view more "art" films, as well a
s more "classic" films and "blockbuster" films, than members of the lower-m
iddle class. These differences are largely attributable to the fact that me
mbers of the upper-middle class view more films both in theaters and on vid
eocassettes than members of the lower-middle class. Moreover, these differe
nces are reduced, but not entirely eliminated, by the fact that members of
the lower-middle class view more films on television than members of the up
per-middle class. Finally, these differences in the film-viewing practices
of the members of these two social classes, as identified by their neighbor
hood of residence, obtain even controlling for a series of demographic and
socioeconomic background variables.