This article argues for the maintenance of the traditional anthropological
analytic distinction between gifts and commodities, against a recent trend
to refer to all objects as commodities when exchange is their socially rele
vant feature. It examines Marx's notions of alienation and commodity fetish
ism in the context of human praxis and suggests that rigorous, rather than
impressionistic, use of these analytic concepts in anthropology can clarify
a distinction between gifts and commodities in relation to praxis and inte
ntion, rather than exchange.