The transnational corporate networks of breakfast cereals in Asia

Network perspectives have recently been proposed as a theoretical base for research in economic geography. However, there is an unclear relationship b etween the advocacy of network approaches and the development of methodolog ical tactics to frame related empirical research. By reference to one episo de of corporate spatial behaviour-the establishment of a manufacturing faci lity in Thailand by the US-headquartered breakfast-cereal company, Kellogg- an organising framework for network-inspired economic geography is suggeste d. Kellogg's entry into Thailand is analysed in terms of the construction a nd mobilisation of relational networks producing five overlapping geographi es: (1) geographies of place; (2) geographies of intrafirm trade and relati ons; (3) regional geographies of accumulation; (4) geographies of interfirm relations; and (5) geographies of consumption.