The polymer backbone of a side-chain liquid crystal polymer exhibits a
n anisotropic shape due to the coupling of the liquid crystal orientat
ional order of the mesogenic side-chains to the backbone. The magnitud
e and sign of this coupling may be controlled by chemical design. The
introduction of chemical cross-links in to such a system provides both
a memory of the anisotropic organisation and a mechanism by which the
microscopic anisotropy can be realised at a macroscopic level. We sho
w how this anisotropic network structure yields new phenomena when ele
ctric or mechanical fields are applied.