A series of block copolymers were prepared consisting of a block of po
ly(styrene) and a block in which a mesogenic group was attached by pol
ymer analogous chemistry to a flexible backbone. Two types of mesogeni
c groups which produced a range of mesophases were investigated: (i) a
n azobenzene mesogenic group and (ii) semifluorinated group. Organizat
ion caused by liquid crystallinity and phase separation leads to simul
taneous organization on a variety of length scales. Comparison of the
ordering behavior of these two types of mesogenic groups and more conv
entional flexible chain diblocks are made.