We present a comprehensive theoretical description of quantum well exciton-
polaritons imbedded in a planar semiconductor microcavity. The exact nonlac
al dielectric response of the quantum well exciton is treated in detail. Th
e 4-spinor structure of the hole subband in the quantum well is considered,
including the pronounced band mixing effect. The scheme is self-contained
and can be used to treat different semiclassical aspects of the microcavity
properties. As an example, rye analyze the "selection" rules for the excit
on-cavity mode coupling for different excitons.