The Poincare duality of classical cohomology and the extension of this dual
ity to quantum cohomology endows these rings with the structure of a Froben
ius algebra. Any such algebra possesses a canonical "characteristic element
;" in the classical case this is the Euler class, and in the quantum case t
his is a deformation of the classical Euler class which we call the "quantu
m Euler class." We prove that the characteristic element of a Frobenius alg
ebra A is a unit if and only if A is semisimple, and then apply this result
to the cases of the quantum cohomology of the finite complex Grassmannians
, and to the quantum cohomology of hypersurfaces. In addition we show that,
in the case of the Grassmannians, the [quantum] Euler class equals, as [qu
antum] cohomology element and up to sign, the determinant of the Hessian of
the [quantum] Landau-Ginzbug potential.