Explores research on God images, suggesting that prior investigations have
been unnecessarily influenced by the tendency to limit participants' perspe
ctives to a set of predetermined descriptors. Concept mapping, a method com
bining phenomenological inquiry and open card-sorts, is introduced as a way
of portraying the scope, latent structure, and relative salience of images
of God. Our exploratory concept map suggests that God images vary along th
e underlying dimensions of punitive versus nurturant and mystical versus an
thropomorphic. participants reported that traditional God images (e.g., "Cr
eator," "Everlasting," "Everywhere") were much more salient for them than m
ore punitive (e.g., "Intimidating," "Unfair") or nontraditional (e.g., "Hum
orous," "Woman") images.