Economists, including agricultural economists, have a long history of recog
nizing the importance of the behavioral foundations in decision making whil
e ignoring these observable human dimensions in their economic models. The
economics of social capital and trust, two important human characteristics
influencing decisions, have captured the attention of economists in recent
years. Recent empirical work demonstrates that social capital and trust con
siderations are prevalent and economically significant, especially in busin
ess. Trust alters the terms of trade, generates decision flexibility, reduc
es transaction costs, and creates additional time resources for management.