This study examines the impact of consumers' use of food labels on selected
nutrient intakes of Americans. Endogenous switching regression techniques
are employed to control for heterogeneity in the label use decision. When t
he nutrient intakes of label users and the expected nutrient intakes of lab
el users in the absence of labels are compared, food label use decreases in
dividuals' average daily intakes of calories from total fat and saturated f
at, cholesterol, and sodium by 6.90%, 2.10%, 67.60 milligrams, and 29.58 mi
lligrams, respectively. In addition, consumer nutrition label use increases
average daily fiber intake by 7.51 grams.