This paper generates persistent real effects of a monetary disturbance in t
he context of staggered price setters. The model combines two related and r
einforcing features: a translog demand structure and a particular input-out
put production structure, These features offer a rationale why a firm, when
computing its own optimal contract price, is influenced by the prices set
in other overlapping contracts. Practically, the two features interact in a
positive manner and provide a way to generate significant endogenous persi
stence. (C) 2000 Elsevier Science B.V. All rights reserved. JEL classificat
ion: F32; E52.