In 1958, the first World's Fair since the end of the Second World War took
place in Brussels. There, on a stage whereon it competed with other countri
es, the Federal Republic of Germany had for the first time a broad opportun
ity to show what it was doing in social, technical and cultural areas. Sinc
e the GDR did not take part, the Federal Republic's exhibits alone called a
ttention to the unsettled question of the unity of the divided land. This b
eing so, the Federal Republic of Germany tried to present itself as sensiti
vely as it could, particularly because of the heavy burden of its past. Wha
t Germany displayed was exclusively determined by a group of designers, arc
hitects and artists who had organized themselves in the Deutsche Werkbund.
Striving for modernisation in art, industry and society, and using its broa
dly based contacts in politics and industry, the Werkbund concentrated inte
ntly on making Germany's contribution to the exhibit representative of aest
hetics in postwar German society-without regard to conflicting political in
terests. The modernity of the German pavillion, its aesthetics shaped by hu
manistic and democratic principles underlined the transformation in the bus
iness community and in popular culture-a transformation which clearly ought
to make Germany's integration into the international community easier.