This essay presents an analysis of the California Civil Rights Initiative,
a ballot measure that won 54% of the popular vote in November 1996 to end a
ffirmative action in California. Themes within the public campaign organize
d by supporters of the measure reveal an "individual rights" framing of the
issues, an emphasis on racialized "internal enemies," and the appointment
of "allies" within the civil rights movement of the 1960s. The essay analyz
es these themes to interrogate the ways in which the policy process operate
s as an important site for the production of knowledge about affirmative ac
tion, Black Americans, and racial history.