Regulating race in the California Civil Rights Initiative: Enemies, allies, and alibis

Authors
Citation
R. Mukherjee, Regulating race in the California Civil Rights Initiative: Enemies, allies, and alibis, J COMM, 50(2), 2000, pp. 27-47
Citations number
86
Categorie Soggetti
Communication
Journal title
JOURNAL OF COMMUNICATION
ISSN journal
00219916 → ACNP
Volume
50
Issue
2
Year of publication
2000
Pages
27 - 47
Database
ISI
SICI code
0021-9916(200021)50:2<27:RRITCC>2.0.ZU;2-#
Abstract
This essay presents an analysis of the California Civil Rights Initiative, a ballot measure that won 54% of the popular vote in November 1996 to end a ffirmative action in California. Themes within the public campaign organize d by supporters of the measure reveal an "individual rights" framing of the issues, an emphasis on racialized "internal enemies," and the appointment of "allies" within the civil rights movement of the 1960s. The essay analyz es these themes to interrogate the ways in which the policy process operate s as an important site for the production of knowledge about affirmative ac tion, Black Americans, and racial history.